Opting for the long but fun option, Drew decided to drive from Adelaide down the Great Ocean Road for a location mission before heading to Tassie on the ferry. You may remember last year we posted a series of hipstamic images shot by Drew on his Italian holiday while he was visiting a fellow photographer and friend. A year later and the ex-pat family have moved back to Australia and are now residing in beautiful Tasmania. What a good reason for a holiday and a scout.

It is not everyday that you can combine work with travel and enjoy the experience as a whole. So, if your going on a holiday from Adelaide to Tasmania, why not take the long scenic route and scout for some background locations at the same time, maybe even stop for a spot of fishing. As a studio we are always collecting skys and locations, so we quite often stock up on interesting backgrounds so we can strip into studio shots. As Drew and his beautiful wife head off to their island holiday looking forward to some good  wine, food and as always some good quality fishing. We consider what holidays would be like with out our camera phone and even the many hipsta-like apps we rely upon to create images and share them with the world around us.

Saturated and bright even the simple carrot can be turned into a visual delight as well as record and memory on an experience.

The temptation of a good photographer never subsides and wether Drew is shooting proper backdrops on a, yes, a proper camera  or snapping away on his, proper point and shoot sometimes the moment comes when that little device which sits in your pocket becomes more valuable in a split second by not in what it can and can’t do but in what it captures. The portability and ease that smart phones provide us; a modern and technological thirsty society, has shifted the the way we interact with photography. Could this changing vernacular photography become the readily understood and visually engaging as is the contemporary art photograph that hangs in a gallery? Perhaps contemporary photography mimics the vernacular, we see this in ad campaigns such as Sportsgirl that  mimic this ‘amateur’ photographic language as their visual identity. They want their customers to feel like the images on their phones are in fact no different to the ads that Sportsgirl use to communicate to their audience. The vernacular photography as it enters well into the digital era does not mimic the art or commercial approaches of today but in the reverse, photography is simply a refection of the way it is being used by the generally population. like all languages that evolve not because of a few that understand every technical and grammatical rule or vocabulary but it is the common language which shift and changes old perceptions and approaches.

Usually we use the camera phone it is far more immediate, simply because it is there in your bag or pocket. It offers a visual array of choices were even someone with no photographic training or perhaps even an interest can engage,  create and make decisive creative and visual decisions which makes their mass produced smart phone into a idiosyncratic image device. This allows users to really discover their creative potential and shift the way they see the world around them. We don’t look at the world with dirty white borders and fake light leaks yet we are drawn to these machine made imperfections as a way of individualizing our images, our way of seeing and of course making the plain and banal everyday into exciting and beautiful storytelling devices.